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The Power of purpose

If you're planning to be at the Cannes Lions Festival of Creativity this year, there's no more important way to spend 30 minutes than learning how in/PACT is activating purpose for some of the world's largest brands.

Why? As Jim Stengel puts it, purpose is the management philosophy of the 21st century. With changing consumer preference towards sustainable businesses and expectations of companies to think beyond profit, brands must redraw the boundaries between social impact and consumer marketing - they must connect doing well with doing good. Today, Jim is the Chairman of the in/PACT Advisory Board.

At The Purpose Lounge in Cannes, presented by in/PACT, senior level marketing experts will share how purpose is changing the brand and marketing landscape and how activating purpose can have a meaningful impact on business results, in particular financial performance.

Register now for one of a few VIP 30-minute meeting spots to sit with former Managing Director of LinkedIn Europe, now Chief Executive Officer at in/PACT, Kevin Eyres, as well as former senior executive and now Chief Brand Officer at in/PACT, John McNeel, and discuss how Fortune 500 brands are activating and implementing purpose to improve their business performance.

Be one of the first 10 registrations and the in/PACT team will prepare an insights guide on how purpose can benefit your business tailored exclusively for your company.

Click the button below to book your 30 minute meeting window now.

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